L'Oreal Technique CHROMA True Reds collection utilizes a unique red dye technology for L'Oreal Technique that delivers key benefits to customers looking for beautiful red hair color. This permanent hair color has been formulated with Anti-Breakage Ceramide R Complex which penetrates the hairs cortex to condition and help protect against breakage. CHROMA True Reds are long-lasting. After repeated shampooing, color stays deep and true without shifting tone. CHROMA True Reds features unique red hues for L'Oreal Technique; high intensity deep garnet and deep red color shades. They are suitable for use on all bases of hair, light, dark and 100% gray delivering identifiable red color results on all natural levels of hair. In addition, True Reds provides excellent gray coverage with deep color and highlights on high percentages of gray hair.