Premiere Orlando: Sneak Peak into Summer 2025's Hair Trends
- Info LaRubiaConsulting
- Jul 11
- 3 min read
By: Marisa Goglia
Intern at LaRubia Consulting
From May 31 to June 2, Premiere Orlando kicked off their annual beauty insider event at the Orange County Convention Center. Thousands of beauty professionals, influencers, instructors, students, and small business owners traveled far and wide to set their sights on the latest beauty trends. This year the show was bigger and better than ever. For three days, attendees jam-packed their agendas from top to bottom, immersing themselves in 475 leading industry brands, 800 educational classes, and 385 educators and influencers, giving themselves the "Ultimate Beauty Experience," according to Premiere Orlando.
LaRubia Consulting's own, CEO Neillyn Firpo attended Premiere Orlando with Nelly's Beauty Paradise this year and gave a behind the scenes look. Watch the Instagram Reel down below.
Some of the top educators and classes at Premiere Orlando included:
Ulta Beauty
According to Modern Salon Magazine, Ulta Beauty made a big impact at Premiere Orlando 2025 , with a mission to support attending service providers with top-tier education, as well as celebrate the artistic talents of their network of stylists at this year’s edition of the North American Hairstyling Awards. As for the educational classes, Ulta Beauty's Design Team taught classes on topics ranging from "Optimizing your Services for Maximum Profit" to "Elevating Artistry", and some were even held in Spanish by Beto Sanchez, Luis Rodriguez, and Ana Remon.
Check out Modern Salon's Instagram Reel featuring Ulta Beauty at Premiere Orlando
Redken
Redken taught 11 classes during their time at Premiere Orlando. The classes ranged in topic from "Total Look Trend Inspiration," "Color Inspiration," and "Total Look Trend" according to Premiere Orlando's exhibitor website. While Sam Villa taught 21 classes on his own during Premiere Orlando. Villa, who is an ambassador for Redken did team up with the professional haircare brand to teach "Trend Inspiration." In this class, attendees discovered the latest techniques in trend-driven color and cut, guided by industry experts who are redefining the future of hair, according to Premiere Orlando's exhibitor website.
Click on the videos below to learn more about Sam Villa's time at Premiere Orlando and to see the Redken fashion show.
OLAPLEX
OLAPLEX taught a number of classes according to Premiere Orlando's Program, "Healthy Hair and Bond Repair with OLAPLEX," a bilingual class: "OLAPLEX Healthy Hair and Bond Repair With OLAPLEX" in Español and "Beautiful Color Transformations with OLAPLEX." Ambassador of OLAPLEX, Guy Tang taught "Beautiful Color Transformations," and attendees learned his go-to method to properly color hair, according to Guy Tang's Facebook page.
Amika
Amika taught four classes at Premiere Orlando. "Ready, Set, Soar," showcased styling techniques. "A Modern Bob," explored techniques that nailed a classic bob for any hair texture and density. "Elevated Long Layers" taught the attendees how to create movement and texture. Plus that perfect front-fringe connection along with mastering weight removal techniques that keep things light and effortless. Lastly, "Beyond The Chair-Curls" was taught by celebrity hairstylist Pekela Riley. In the class, attendees were taught, hands-on product knowledge, time-saving tool selection, and expert tips, according to Premiere Orlando's Exhibitor website.
Watch the video to see a behind-the-scenes look of Pekela Riley's class "Beyond The Chair-Curls" at Premiere Orlando 2025.
Make an appointment at Nelly's Beauty Paradise to see what techniques they learned at Premiere Orlando that can be applied to your next hairstyle.
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